As New Hampshire hosts its first in the nation Presidential Primary this month, we are all reminded that every four years presidential elections bring with them optimism, regardless of your party affiliation. The real estate market is hoping to ride that wave as it has been a lack of optimism which has shackled the real estate industry in the last few years. There is no doubt that we are starting to see a rise in consumer confidence asunemployment rates are continuing to trend downward; mortgage interest ratesare remaining at near record lows; the amount of home sales nationally has increased 11% over the last year; and home prices have declined 4%. These national trends have positively impacted the Consumer Confidence Index which rose 17% from November to December 2011 with every indication that the trend will continue into 2012. The time has come for the real estate tide to rise, and with it the rest of the nation's economy. If that's not a reason to be optimistic, I don't know what is!
Here at Loon Mountain Real Estate Company, we have been impacted directly by this spike in consumer confidence with anincreasein the amount of inquiries we've been receiving, offers we've been writing, andsales we've been closing. Loon Mountain Real Estate Company increased its market share in the Lincoln-Woodstock area substantially over the last quarter of 2011 and expects to continue this trend into 2012. With an increased on-mountain presence; including newly created Loon TV advertisements running daily; shuttle bus signage; and dining area table tent promotions; Loon Mountain Real Estate Company is sending the message that it is the best located and most experienced real estate company to handle Loon area property. Complementing our on-mountain presence is our commitment to advertising and promotion in the Lincoln-Woodstock community. You will find our display ads at the Lincoln Cinema and White Mountain Attractions building, as well as flyer distribution in local restaurants and visitor centers, supported by our large display ads in the Littleton Courier and Valley Fun newspapers.
Loon Mountain Real Estate Company is investing in optimism as we finally see the signs of a real estate and economic recovery. We hope that you will choose to invest along with us here in the Loon area. Happy New Year...to you and to the real estate market!